At Jesse London, we believe clothing is more than fabric. It's an extension of who you are, and our goal is to help you tell your story with confidence and ease.

Who we are and how we work

Jesse London is an online fashion store operated by AB Com BV, a company based in Brussels, Belgium. Despite our name, we are an online webshop only: we have no ties to the city of London or the United Kingdom, no physical stores, and no British company behind us. The name reflects the style and the market we serve, customers in the United Kingdom, not where we are established.

We work differently from a traditional boutique: we curate our collections from carefully selected manufacturers in China, and every order is shipped directly from our fulfilment partner's warehouse in Ningbo, China to your door. No warehouses, no middlemen, no retail markups. That is how we keep prices low, and it is also why delivery takes a little longer than you might be used to, typically within 13 business days. We would rather be upfront about that than surprise you. You can read exactly how this works on our Dropshipping page.

Our mission

To offer versatile, wearable fashion that empowers individuality, comfort and effortless style, at honest prices and with honest information. Every piece is thoughtfully curated not just for how it looks, but for how it makes you feel: confident, comfortable, and truly yourself.

Our vision

To be a go-to destination for versatile fashion, built on transparency: a store that tells you exactly who we are, where your order ships from, and what your rights are, and lets the styles and prices do the convincing.

Made for real life

We curate with more than just the look in mind; we think about how clothing is actually lived in. From everyday staples to statement pieces, our collections are meant to move with you through city streets, quiet mornings, and unforgettable evenings.

Shop with confidence

You have 30 days to return any order, for any reason, and the 2-year legal guarantee of conformity applies to everything you buy. If anything arrives damaged or defective, we replace or refund it at our expense. The details are in our Return and Refund Policy.

Thank you for letting us be part of your story, one outfit at a time.

With love,

The Jesse London Team

Jesse London is a trading name of AB Com BV

Rue Picard 7, Box 100, 1000 Brussels, Belgium

Company number: 1020012804 | VAT: BE1020012804

Fulfilment warehouse: Wang Maoqin, Lane 1177, Jianlan Road, Meixu Street, Yinzhou District, Ningbo, Zhejiang 315100, China